Bachelor of Commerce (BCom) in Marketing and Management Science
The BCom degree in Marketing and Management Science is well respected in the marketplace as it equips students with practical skills in all areas of business and marketing. Unique to our BCom is the choice to major in Supply Chain Management, Project Management of Sales Management.
Once qualified, your broad understanding of marketing and management will enable you to make sound decisions by collecting, analysing, organising and critically evaluating financial and marketing information.
Master of Philosophy (MPhil) in Marketing
The goal of this programme is to advance your knowledge and application of marketing so that you are able to perform internal and external market opportunity assessments for an organisation to produce an advanced strategic marketing plan.
(BCom) in Marketing and Management Science PROGRAMME STRUCTURE
FIRST YEAR
| Academic Skills Development | |
| Business Management 1 | |
| Business Statistics | |
| Economic Principles | |
| Financial Management 1 | |
| Marketing 1 | |
| Elective Stream: | |
| Supply Chain Management 1 | OR |
| Project Management 1 |
SECOND YEAR
| Business Management 2 | |
| Research: Theory | |
| Sales and Key Accounts Management | |
| Financial Management 2 | |
| Marketing 2 | |
| Elective Stream: | |
| Supply Chain Management 2 | OR |
| Project Management 2 |
THIRD YEAR
| Marketing 3 | |
| Business Management 3 | |
| Business Project | |
| Research: Project | |
| Digital Marketing Application | |
| Elective Stream: | |
| Supply Chain Management 3 | OR |
| Project Management 3 |
FOURTH YEAR
| Advanced Marketing Applications Report | |
| Advanced Research: Theory | |
| Advanced Marketing Research: Report | |
| Advanced Strategic Marketing | |
| Advanced Digital Marketing | |
| Advanced Brand Management |
Interested in joining one of our programmes?
Send us your request and we will contact you
Whatsapp/Call: +260 76 388 5871
For all enquiries: info@owu.edu.zm