Bachelor of Commerce (BCom) in Marketing and Management Science
The BCom degree in Marketing and Management Science is well respected in the marketplace as it equips students with practical skills in all areas of business and marketing. Unique to our BCom is the choice to major in Supply Chain Management, Project Management of Sales Management.
Once qualified, your broad understanding of marketing and management will enable you to make sound decisions by collecting, analysing, organising and critically evaluating financial and marketing information.
(BCom) in Marketing and Management Science PROGRAMME STRUCTURE
FIRST YEAR
Credits
| Academic Skills Development | |
| Business Management 1 | |
| Business Statistics | |
| Economic Principles | |
| Financial Management 1 | |
| Marketing 1 | |
| Elective Stream: | |
| Supply Chain Management 1 | OR |
| Project Management 1 |
SECOND YEAR
Credits
| Business Management 2 | |
| Research: Theory | |
| Sales and Key Accounts Management | |
| Financial Management 2 | |
| Marketing 2 | |
| Elective Stream: | |
| Supply Chain Management 2 | OR |
| Project Management 2 |
THIRD YEAR
Credits
| Marketing 3 | |
| Business Management 3 | |
| Business Project | |
| Research: Project | |
| Digital Marketing Application | |
| Elective Stream: | |
| Supply Chain Management 3 | OR |
| Project Management 3 |
FOURTH YEAR
Credits
| Advanced Marketing Applications Report | |
| Advanced Research: Theory | |
| Advanced Marketing Research: Report | |
| Advanced Strategic Marketing | |
| Advanced Digital Marketing | |
| Advanced Brand Management |
Interested in joining one of our programmes?
Send us your request and we will contact you
Whatsapp/Call: +260 76 388 5871
For all enquiries: info@owu.edu.zm
