Degree Marketing - Open Window University for the Creative Arts

Bachelor of Commerce (BCom) in Marketing and Management Science

The BCom degree in Marketing and Management Science is well respected in the marketplace as it equips students with practical skills in all areas of business and marketing. Unique to our BCom is the choice to major in Supply Chain Management, Project Management of Sales Management.

Once qualified, your broad understanding of marketing and management will enable you to make sound decisions by collecting, analysing, organising and critically evaluating financial and marketing information.

Master of Philosophy (MPhil) in Marketing

The goal of this programme is to advance your knowledge and application of marketing so that you are able to perform internal and external market opportunity assessments for an organisation to produce an advanced strategic marketing plan.

(BCom) in Marketing and Management Science PROGRAMME STRUCTURE

FIRST YEAR

Academic Skills Development
Business Management 1
Business Statistics
Economic Principles
Financial Management 1
Marketing 1
Elective Stream:
Supply Chain Management 1 OR
Project Management 1

SECOND YEAR

Business Management 2
Research: Theory
Sales and Key Accounts Management
Financial Management 2
Marketing 2
Elective Stream:
Supply Chain Management 2OR
Project Management 2

THIRD YEAR

Marketing 3
Business Management 3
Business Project
Research: Project
Digital Marketing Application
Elective Stream:
Supply Chain Management 3OR
Project Management 3

FOURTH YEAR

Advanced Marketing Applications Report
Advanced Research: Theory
Advanced Marketing Research: Report
Advanced Strategic Marketing
Advanced Digital Marketing
Advanced Brand Management

Interested in joining one of our programmes?

Send us your request and we will contact you

Whatsapp/Call: +260 76 388 5871
For all enquiries: info@owu.edu.zm

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